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Glossary

First-Party Data

Information companies collect directly through their own marketing channels, such as websites, email campaigns, lead generation forms, apps, and other customer interactions. It is often considered the most valuable type of data because it is reliable and relevant, since contacts or companies willingly provide their information with user consent.

Why Cookieless Marketing Is Still Important

Last year one of our B2B marketing predictions stated that…

What Is Intent Data?

Your sale does not start with the first conversation between…

Leveraging Data to Personalize Your Account-Based Approach for Maximum Impact

In today’s highly competitive business landscape, standing out from the…

Three Ways Intent Data Helps You Maximize the Effectiveness of Your Marketing Spend

Many enterprise marketers share a common worry. It’s not that…

Good Things Happen When You Deconstruct Your Marketing Data Silos

Every successful B2B marketing strategy begins with data. It’s the…

How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale

Account-based marketing (ABM) has always been about precision—getting the right…

How to Drive Higher Engagement with a Data-Led ABM Strategy

Learn how leveraging data-driven insights can power personalized ABM campaigns that boost engagement and accelerate pipeline.

The Future of ABM: Integrating Programmatic Advertising Trends

For years, the best account-based marketing (ABM) campaigns have been…

How Endava Uses Multi-Channel ABM to Drive 30x ROI

WATCH VIDEO The Challenge Endava is a leading technology services…

Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint

Learn how to design and execute competitive displacement campaigns that win business by targeting and converting your competitor’s key accounts.

How to Build Target Account Lists with Audiences Ready to Engage or Buy

Wide-approach B2B marketing tactics revolve around aiming for the accounts…

How Salesforce Maximizes Marketing Spend Effectiveness

The Challenge  Salesforce, the global leader in customer relationship management…

ABM Customer Stories: Vonage Finds a True ABM Partner with Madison Logic

In our new ABM Customer Stories blog series, we’ll spotlight…

How to Proactively Build Your Marketing Plan

A well-organized marketing plan is critical to operate more strategically…

2025 B2B Marketing Predictions eBook

Explore key trends shaping B2B marketing in 2025, from AI innovation to evolving account engagement strategies.

Virtual Event: B2B New Year’s Resolutions – What’s In and What’s Out

A new year brings new opportunities to make changes and…

Metrics That Matter: Measuring ABM and Integrated Campaign Results

Identify the key metrics that truly reflect ABM success and learn how to measure and optimize for impact across the buyer journey.

TABLE OF CONTENTS

  1. Why Cookieless Marketing Is Still Important
  2. What Is Intent Data?
  3. Leveraging Data to Personalize Your Account-Based Approach for Maximum Impact
  4. Three Ways Intent Data Helps You Maximize the Effectiveness of Your Marketing Spend
  5. Good Things Happen When You Deconstruct Your Marketing Data Silos
  6. How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale
  7. How to Drive Higher Engagement with a Data-Led ABM Strategy
  8. The Future of ABM: Integrating Programmatic Advertising Trends
  9. How Endava Uses Multi-Channel ABM to Drive 30x ROI
  10. Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint
  11. How to Build Target Account Lists with Audiences Ready to Engage or Buy
  12. How Salesforce Maximizes Marketing Spend Effectiveness
  13. ABM Customer Stories: Vonage Finds a True ABM Partner with Madison Logic
  14. How to Proactively Build Your Marketing Plan
  15. 2025 B2B Marketing Predictions eBook
  16. Virtual Event: B2B New Year’s Resolutions – What’s In and What’s Out
  17. Metrics That Matter: Measuring ABM and Integrated Campaign Results