Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition. Learn More
Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition.

ML Measurement

Demonstrate account engagement and pipeline impact across the three dominant media channels used by marketers today. Proprietary reporting within the ML Platform enables marketers to make informed decisions that accelerate the sales cycle for your best accounts.

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Uncover the drivers of performance with your ABM strategy

Volume

The number of sales opportunities and deals created from each ABM campaign

Value

The average revenue value of opportunities in the sales pipeline and closed deals

Velocity

The average time it takes to convert your target accounts into customers

Full-funnel intelligence you can action

Account engagement

Find accounts and personas with the highest engagement across channels. Then learn exactly how they move through the sales cycle.

  • Identify trending topics, personas, and firmographics for campaign targeting
  • Gain data-driven insights into account engagement through the sales cycle
  • Correlate account engagement with progression through the buyer’s journey

Cross-channel campaign performance

See how your content and messaging performs against defined business and campaign objectives.

  • Evaluate cross-channel campaign performance in a single view
  • Compare two campaigns to measure the lift across a variety of data points and KPIs
  • Get data-driven insights to optimize and align campaigns with business goals

Pipeline impact

Integrate the ML Platform with your CRM and MAP to achieve Journey Acceleration. Use funnel insights to validate account influence on opportunity volume, deal value, and sales cycle velocity.

  • Get the full story on campaign, channel, or account-specific outcomes
  • Connect ABM campaign performance with sales goals
  • Equip sales with data-driven account insights to accelerate the buyer’s journey

Measure and optimize multi-channel account engagement and performance

 

 

The ML Platform puts all of the data into one view, making it easy to spot trends and take action on high-value opportunities.

Finally – the full story of account engagement

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