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Global Multi-Channel ABM: Aligning for Joint Clients' Success

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Account-Based Marketing from Madison Logic

67% of the buyer’s journey is digital. We help B2B marketers 100% of the way.

  • “IBM Analytics has experienced tremendous success with the content development program executed by Madison Logic. We wanted a vendor who listens to and understand our needs. We found them. If your organization is looking to generate sought after thought leadership content, I would highly recommend Madison Logic Content Marketing Services.”
    Stacy NawrockiStacy NawrockiMarketing Leader, Media & Entertainment Industry, IBM Analytics
  • "Once we defined our ABM , Madison Logic became a critical partner to help execute on it. They make our ability to execute productive and efficient."
    Ted PurcellTed PurcellSenior Executive
  • “As we realign the way we use data to prospect into top accounts, Sailpoint appreciates partnering with Madison Logic to apply advanced data and technology strategies to our ABM campaigns. Using the ML Data Cloud’s capabilities, we can include an unprecedented amount of data in our initiatives.”
    Laura HamiltonLaura HamiltonVice President of Demand Generation, SailPoint
  • "These quantifiable metrics have already helped us to create more sales opportunities faster. We're extremely satisfied with the results our Madison Logic programs delivered."
    Rich ResnickRich ResnickPresident and Co-Founder, Silverline
  • “Madison Logic has really helped us figure out where we can find our customers using key search terms and feeding them our media placements at the right time in their customer buyer journey…all indications show that our pipeline is increasing in velocity due to the programs that we're running with Madison Logic.”
    Melissa SchramMelissa SchramSenior Digital Marketing Manager, Lenovo
  • "The aggregate account-level reporting in the ML Platform allowed us to see how top prospects were engaging with marketing messaging across our three biggest channels. Sharing this data with sales has enabled more impactful conversations with prospective clients."
    Kevin SalasKevin SalasSenior Director of Demand Generation, M-Files
  • “We’ve already begun sourcing opportunities with ML – which is a great result. We have a long buying cycle, so being able to take leads from our ML programs and convert them to opportunities in less than 6 months is helping to drive our marketing ROI.”
    Eric RoeschEric RoeschPaid Media Manager, Genesys

We help clients see 507% 3-year ROI, 3x conversion to MQA, 2x conversion to closed-won, and a 66% decrease in qualification time according to the Forrester Consulting Total Economic ImpactTM study.

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Simple, Strategic, Integrated

ABM Advertising

Engage key decision makers with hyper-relevant creative and content. Activate digital advertising and content syndication programs across multiple channels. MORE

ABM Content Syndication

Generate accurate, up-to-date contacts from target accounts that are currently looking for a solution just like yours. MORE

Journey Acceleration

Automatically move accounts into the proper media and content programs to accelerate revenue growth. MORE

ML Insights

With enhanced dashboard insights, marketers can granularly see how their ABM campaigns perform. MORE

Content Marketing

Madison Logic’s B2B content experts can quickly produce best-in-class content across a variety of formats. MORE