Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition. Learn More
Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition.

Madison Logic delivers clear pipeline impact and marketing ROI

3 x
Conversion to marketing qualified accounts
2 x
Sales conversion rate
66 %
Decrease in time spent qualifying leads

Don’t take our word for it. Marketers love Madison Logic.

Prioritize the right accounts. Engage the right people. Optimize for impact.

Madison Logic uses the world’s leading purchase intent data signals to help marketers accelerate the buyer’s journey and drive pipeline.

ABM Content Syndication

Engage in-market accounts with the most relevant content as they research and evaluate solutions like yours.

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ABM Display Advertising

Drive consideration with accounts showing purchase intent at every stage of the buying process.

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ABM Social Advertising

Integrate with LinkedIn, the world’s largest B2B social network, to maximize engagement with your best accounts.

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What our customers say

"I've got the best marketing tools in the business at Salesforce and with partners like Madison Logic, we amplify the effectiveness of those tools and ensure we reach the right customers at the right time to inspire them to take the next step with Salesforce."

Andrew Ward

Marketing Director, Salesforce

“Anytime you can surround buying committees on multiple channels, in multiple stages of the funnel you’re always going to have a better quality of output of the leads you are getting in the pipeline.”

Thomas Matthew

Senior Marketing Manager, Vonage

"In terms of the revenue that's generated, I will tell you it has been substantial. It's been more than what we forecasted for. Madison Logic has accelerated that lead funnel and delivered revenue at a quicker pace than if we would've done our own internal ABM marketing."

Kristopher Patterson

Sr. Integrated Marketing, Wolters Kluwer

Want to convert opportunities into revenue? Journey Acceleration® can help.

Journey Acceleration is a comprehensive ABM strategy that ensures the most relevant message and content is delivered to in-market accounts. Speed up the sales cycle by engaging accounts across multiple channels while making optimizations based on in-depth performance data.

Volume

Create more opportunities for sales to close.

Velocity

Accelerate target accounts through the sales cycle faster.

Value

Grow the average and total size of your pipeline and revenue.

How Journey Acceleration works

1

Identify the best accounts to target

ML Insights allows marketers to effortlessly identify in-market accounts, prioritize the right individuals to engage within the organization, and the content most likely to accelerate the sales cycle for that audience.

2

Activate your multi-channel ABM strategy

Seamlessly engage each member of the buying committee across all stages of the customer journey to increase account engagement and accelerate each stage of the sales cycle.

ABM Content Syndication

Deliver the right content at the right time

See How

ABM Display Advertising

Stay top of mind throughout the buying journey

See How

ABM Social Advertising with LinkedIn

Drive account engagement on the world’s largest B2B social network

See How

3

Measure and validate performance and impact

Optimize cross-channel account engagement and program performance and document direct impact on pipeline and revenue. One set of accounts. Three channels. One ABM platform.

Integrated with the top sales, marketing, and social platforms.

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Close more accounts in less time with Journey Acceleration

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Generate revenue faster. Journey Acceleration starts here.

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