Madison Logic delivers clear pipeline impact and marketing ROI

3 x
Conversion to marketing qualified accounts
2 x
Sales conversion rate
66 %
Decrease in time spent qualifying leads

Don’t take our word for it. Marketers love Madison Logic.

Prioritize the right accounts. Engage the right people. Optimize for impact.

Madison Logic uses the world’s leading purchase intent data signals to help marketers accelerate the buyer’s journey and drive pipeline.

ABM Content Syndication

Engage in-market accounts with the most relevant content as they research and evaluate solutions like yours.

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ABM Display Advertising

Drive consideration with accounts showing purchase intent at every stage of the buying process.

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ABM Social Advertising

Integrate with LinkedIn, the world’s largest B2B social network, to maximize engagement with your best accounts.

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Want to convert opportunities into revenue? Journey Acceleration® can help.

Journey Acceleration is a comprehensive ABM strategy that ensures the most relevant message and content is delivered to in-market accounts. Speed up the sales cycle by engaging accounts across multiple channels while making optimizations based on in-depth performance data.

Volume

Create more opportunities for sales to close.

Velocity

Accelerate target accounts through the sales cycle faster.

Value

Grow the average and total size of your pipeline and revenue.

How Journey Acceleration works

1

Identify the best accounts to target

Leverage the most comprehensive purchase intent signals to prioritize the best companies and content from three proprietary and licensed data sources.

2

Activate campaigns across multiple channels

Increase engagement across all stages of the buyer journey and engage global prospects through dynamically optimized ABM Content Syndication, ABM Display Advertising, and LinkedIn advertising.

ABM Content Syndication

Deliver the right content at the right time

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ABM Display Advertising

Stay top of mind throughout the buying journey

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ABM Social Advertising with LinkedIn

Integrated with the world’s largest B2B social network

See How

3

Measure and validate performance and impact

Understand how accounts engage across multiple channels and confidently optimize for conversions. One set of accounts. Three channels. One ABM platform.

Integrated with the top sales, marketing, and social platforms.

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Close more accounts in less time with Journey Acceleration

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Generate revenue faster. Journey Acceleration starts here.

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