Blog

Every year we ask some of our Madison Logic team what they’ve been thankful for over the course of the...

For 6th Time, Madison Logic Named to Deloitte’s Technology Fast 500™ – Fastest Growing Companies in North America

One of 50 companies to make the list more than 5 times, Madison Logic attributes 190 percent revenue growth to...

ActivateABM’s CRM Integration Aligns Marketing and Sales by Providing Richer Account and Contact Insights to Enhance Sales Process

Comprehensive ABM Platform, ActivateABM, Leverages Intent Data to Fuel Both Display Advertising and Lead Gen and Now Integrates with CRM...

Madison Logic ActivateABM Leverages Intent Data for Comprehensive Full-Funnel Integration with CRM

This article by Sudipto Gosh, originally appeared on MarTechSeries.  CRM Integration with Madison Logic ActivateABM Brings Better Alignment Between Marketing...

Madison Logic’s CEO Says Innovation is Key

This article about Madison Logic’s CEO, Tom O’Regan, appeared in Catholic University’s alumni magazine under the title ‘Alumni Innovators.’ Tom O’Regan, B.A. 1998,...

Why ABM has become a critical strategy for B2B marketers

This article was written by Sonjoy Ganguly, and originally appeared on MarTech Today.   At least 62 percent of B2B...

Meet today’s CMO: Multisport athlete

This article is by Sonjoy Ganguly and originally appeared on MarTech Today.  The CMO’s role has been continuously evolving. The...

For the 5th Time, Madison Logic Appears on the 36th Annual Inc. 5000 list, Ranking No. 1984 with Three-Year Sales Growth of 190%

Inc. Magazine Names Madison Logic No. 1984 on its List of America’s Fastest-Growing Private Companies—the Inc. 5000 NEW YORK, August 17,...

Madison Logic Elevates Global Sales and Product Teams as International Growth Accelerates

Following Appointment of Co-heads of Global Sales and Promotion of its Top Product Officer to the C-Suite, Company Opens New...

Madison Logic Appoints Co-Heads Of Global Sales

This article originally appeared on Media Post. In step with its goal of international growth, B2B marketing company Madison Logic...

How to approach your B2B marketing like an NFL quarterback

This article by Sonjoy Ganguly, Madison Logic’s Chief Product Officer, originally appeared on Martech Today. As a New York Giants fan, I...

Thomas Harrison Joins Madison Logic’s Board of Directors

This article originally appeared on Media Post. Madison Logic, a provider of account-based marketing, on Tuesday said it named Thomas Harrison,...

Three Ways to Nurture B2B Leads into Loyal Accounts

This article, by Madison Logic’s own Vin Turk, originally appeared on MarTech Advisor. The marketing funnel is dead. But many marketers...

Calling all B2B sellers and marketers: Business as usual is holding you back

This post, written by Sonjoy Ganguly, originally appeared on Martech Today.  “If you always do what you’ve always done, you’ll always...

Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director

Former CEO of Interpublic Group Brings a Wealth of B2B Experience to the Leader in Global Account Based Marketing NEW...

B2B CMOs and CIOs: It’s time to rethink data management

 This article was written by Sonjoy Ganguly, Madison Logic’s SVP of Product and originally published by MarTech Today Effective data management is...

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

 This article was written by Brian Anderson, featuring a quote from Tom O’Regan, Madison Logic’s CEO and originally published by Demand Gen...

If All Sales is Account Based, Why Isn’t All of Marketing?

 This article was written by Tom O’Regan, Madison Logic’s CEO and originally published by Advertising Age. “There’s nothing new under the...

B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic’s Activate ABM™ Platform

Activate ABM™, the leading account based marketing platform, now offers B2B marketers richer insights into their media performance, along with...

Madison Logic Expands into APAC and Announces New Executive Leadership

This article was originally written by Shabana Arora and published in MarTech Advisors New York, NY: Madison Logic, the provider of Account...

VIDEO: One Question With… Tom Koletas (Data Everywhere)

Madison Logic’s very own Tom Koletas, SVP of Global Media, addresses the fact that B2B marketers have more than enough...

A Few Questions for… Adam New-Waterson

Welcome to the second installment of A Few Questions With…, Madison Logic’s interview series with thought leaders about Account Based...

As ABM Continues To Evolve In 2017, So, Too, Must Your Metrics

This article was written by Sonjoy Ganguly, SVP of Product at Madison Logic, and was originally published by CMO.com QUICK...

Trends to Watch in MarTech Through 2017

This article was originally published by Biz Report and was written by Kristina Knight Martech and Adtech, according to two experts, will...

Happy Thanksgiving from Madison Logic

It’s that time of year again! There’s a chill in the air and it’s a short work week. Before we...

Confessions of an ABM Skeptic

This article was written by Tom Koletas & originally published by CMSWire Remember pet rocks or Rubik’s Cubes or hipster...

Madison Logic Ranked Number 351 Fastest Growing Company in North America on Deloitte’s 2016 Technology Fast 500™

Attributes 204.5 Percent Revenue Growth to the Success of its Comprehensive Global Account Based Marketing Platform, Activate ABM™ NEW YORK,...

A Few Questions For… Joe Chernov of InsightSquared

Welcome to the first in an brand new series here on the Madison Logic Blog. We’ll corner a leading B2B...

One Question With… James Matlick (Implementing ABM)

Madison Logic’s product manager, James Matlick, tells us all about the challenges marketers face when implementing account based marketing

Video: One Question With… Kevin Mulrane (Getting Started with ABM)

How should B2B marketers get started with account based marketing? It’s not as difficult as you might think. We asked...

Why Aren’t B2B Marketers Leveraging Personalized Content Yet?

This article was written by Paul Briggs & originally published by MarTech Advisor Paul Briggs, GM International, Madison Logic examines...

Video: One Question With… Greg Franczyk

Data is everywhere. As B2B marketers, we’re veritably drowning in it. There’s so much marketing data available its unclear how...

The Nature of Innovation, and How to Harness It!

This article was written by Sonjoy Ganguly and originally appeared on Business 2 Community Every company wants to be innovative, but few...

Don’t Overlook Your Current Customers With Your ABM Strategy

This article was written by Tom Koletas and originally appeared on MarketingLand Make no mistake, account-based marketing is ideal for targeting...

Raab Report: Account Based Marketers Need Many Vendors for Full Solution

This article was originally written by Shabana Arora for MarTech Advisor No single vendor offers a complete solution for Account Based Marketing...

4 Ways to Kick Into Hyper-Growth This Year: From the garage to hyper growth, every entrepreneur wants to be featured on INC 5000

This article was written by Tom O’Regan and originally published by Inc Tom O’Regan, CEO, Madison Logic gives brands some tips...

For the 4th Time, Madison Logic Appears on the Inc. 5000 List, Ranking No. 1814 With Three-Year Sales Growth of 204%

NEW YORK, NY–(Marketwired – Aug 18, 2016) – Inc. magazine today ranked Madison Logic No. 1814 on its 35th annual...

One Question With…Kim Kremer: Why Display Advertising is Important for B2B Marketers

Display advertising sometimes gets a bad rap. But it’s an essential tool for B2B marketers. In this 60 second video,...

Rely on Data, Not a Spray and Pray Approach

This article was written by Tom O’Regan and originally published by MarTech Advisor Tom O’Regan, CEO, Madison Logic gives brands...

Madison Logic, the Global Leader in Account Based Marketing, Expands Activate ABM to Include Groundbreaking Measurement and Attribution Analytics

The Only Global Platform for Comprehensive ABM Provides B2B Marketers With 100 Percent Attribution Across Digital Channels for Their Display...

How Do We Measure Success In B2B Content?

This article was written by Tom O’Regan & originally appeared on the Duplici blog As B2B marketers, we’re constantly changing...

Don’t Turn a Deaf Ear to Customers and Prospects

Dennis Syracuse, CMO of Madison Logic, explores how B2B marketers can tune into the needs of their customers and prospects A...

One Question With… Our Guest: Jeff Soriano

In this episode of One Question With…, we’re pleased to feature a special guest: Jeff Soriano, Senior Director of Demand...

How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment

This article was written by Sonjoy Ganguly and appeared on Demand Gen Report. Once upon a time, account-based marketing (ABM) was...

4 Ways Predictive Marketing Is Changing Our Content for Good

This article originally appeared on Inc.   There is more content marketing floating around than ever, and it makes sense why: it’s...

Intent data for B2B: No guessing allowed

This article was written by Dennis Syracuse and appeared on B2B Marketing Dennis Syracuse, CMO of Madison Logic, explains how intent data can...

Winning B2B Marketers Follow the Purchasing Power

This article was written by Greg Franczyk and appeared on CMSWire We all know that data is the key to...

One Question With…Kevin Mulrane: Marketing & Sales Alignment

Sales & marketing alignment is crucial for solidifying the success of a business. However, sometimes this alignment can be easy...

Madison Logic and YesPath Announce Partnership to Enable Adaptive Account Based Marketing

YesPath Customers Can Now Run Media Programs that Adapt to Each Account NEW YORK, NY and SAN FRANCISCO, CA–(Marketwired –...

Take These to Your CEO: Marketing Metrics That Matter

This article was written by Tom O’Regan & originally appeared in AdAge How to Develop the Right Metrics for Account-Based...

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