Get your sales and marketing tools working together

Integrate your most valuable sales and marketing tools with the ML Platform to streamline collaboration and accelerate results.

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Multiple tools on a singular mission

You already know the impact a solid martech stack can have on your ABM initiatives. Now imagine the power of them connected and working in harmony.

Optimized marketing spend

Intent data helps you identify the accounts most likely to convert, and engage them with the right content at the right time.

Data-informed sales decisions

Use key account data to inform when and how sales should engage with promising account-based prospects.

Accelerated sales cycle

Personalize engagement with target accounts throughout the sales funnel to accelerate the buyer’s journey and convert leads faster.

As we realign the way we use data to prospect into top accounts, Sailpoint appreciates partnering with Madison Logic to apply advanced data and technology strategies to our ABM campaigns. Using the ML Data Cloud’s capabilities, we can include an unprecedented amount of data in our initiatives.

Laura Hamilton

VP of Demand Generation, SailPoint

 

Madison Logic makes powerful tools more powerful

Streamlined communication with Marketing Automation

  • Personalize messaging across buyer journeys through account segmentation.
  • Trigger nurture campaigns across paid media channels based on content engagement signals.
  • Influence account scoring based on paid media channel engagement.

Shared insights with your CRM

  • See the content and advertising accounts engage with most.
  • Identify pipeline opportunities to drive more revenue, faster.
  • Validate true marketing impact on sales objectives.

Unparalleled data from LinkedIn

  • Maximize engagement with target accounts across three key paid media channels.
  • Unprecedented granular metrics to understand how each account interacts with your social media.
  • Streamline social engagement back into your CRM and marketing automation system for enhanced account scoring.

Combine Madison Logic solutions to lift account engagement and drive revenue

ABM Content Syndication

Accelerate the buying cycle by getting hyper-relevant content in front of the right person at the right time.

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ABM Display Advertising

Increase global brand awareness with intelligent, cross-device account targeting on the web, apps, social media, and more.

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ABM Social Advertising with LinkedIn

Sync your LinkedIn campaigns with ABM Content Syndication and ABM Display Advertising to see all marketing performance data in one central dashboard.

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Extend the functionality of your technology stack

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