A unified approach. Unmatched results.
Connect buyer insights and actions in real time to drive personalized buyer journeys and track ROI.
See How It Works
Engage smarter, align better, win faster
Seamlessly connect the ML Platform to tools you depend on: streamline collaboration, accelerate results, and drive more strategic initiatives.
Get a unified view of buying group dynamics and engagement patterns across channels, empowering ABM programs that resonate with each stakeholder.
Measure the effectiveness of your ABM programs with clear visibility into account engagement, pipeline influence, and deal velocity.
Share real-time buyer insights with marketing and sales in their platforms, empowering teams to boost engagement in future outreach.
Tailor content and messaging to every stage of the buying cycle, driving brand preference and consideration through targeted engagement.
Nurture engaged and in-pipeline accounts across multiple channels with the right content to drive consensus and close deals faster.
Automate full-funnel, brand-to-demand generation campaigns with an always-on approach to capitalize on every opportunity across target accounts.
Case Study
The integration with Salesforce is everything when it comes to our reporting. In the past, we haven’t been able to show true ROI, and that goes a long way to senior leadership … Madison Logic allowed us to leverage additional KPIs that previously weren’t able to obtain the actual pipeline value or revenue value.
Thomas Matthew
Make powerful tools even more powerful
CRM
Enhance sales alignment and drive revenue growth
- Gain a unified view of account engagement to inform sales strategies.
- Use CRM data to personalize outreach and accelerate pipeline velocity.
- Measure and attribute marketing impact directly to revenue outcomes.
MAP
Streamline campaigns for targeted engagement
- Enhance lead and account scoring using real-time, multi-channel engagement.
- Personalize messaging and content within lead-nurture flows based on buyer behavior.
- Align marketing and sales efforts through synchronized data and workflows.
Expand reach with precision targeting
- Engage key decision-makers on LinkedIn with tailored content.
- Leverage LinkedIn’s network, amplifying presence with target accounts.
- Track and analyze LinkedIn ad performance to refine strategies.
GONG
Elevate sales conversations with actionable insights
- Access real-time account intelligence to inform sales interactions.
- Monitor engagement signals to prioritize effective, consistent outreach.
- Enhance collaboration between marketing and sales through shared data.
The fastest path to revenue
From awareness to engagement to conversion, the best ABM strategies unify buying journeys across all media channels to amplify growth. See the impact.
Testimonials
It’s not magic, it’s logic
The fact that we have Madison Logic integrated right within our Salesforce CRM allows for really good conversations with sales in terms of when they’re investigating a key account. When they look at the insights that are provided within Madison Logic Insights, oftentimes it’ll give our sales teams that opening so they can proactively reach out.
Susan Campbell
Associate Director Marketing
Our integration with Madison Logic and Marketo has been a game changer. Leads are directly routed into our mapping system where we’re able to view the data and then see their actionable states within it. And then we’re also able to nurture the leads that come in and communicate seamlessly with our sales teams.
Erin Pak
Senior Demand Generation Manager
AgentSync has linked Madison Logic to our HubSpot instance, and that has helped with things like lead scoring and understanding what content is resonating. With this, our marketing operations has stood up an account-based “intel machine” that is delivering insights from multiple sources, including Madison Logic, on accounts to our SDRs and AEs.
Rachel Simon
Senior Manager of Demand Generation
Ready to run ABM the right way?
See how Madison Logic helps enterprise marketers convert their best accounts faster.