Virtual Event: B2B New Year’s Resolutions – What’s In and What’s Out

A new year brings new opportunities to make changes and improvements to your ABM campaign strategy. With all the technological advancements and economic changes on the horizon, 2024 is ripe with potential to make the most of your budget and resources in the new year. And, we get it: Keeping those new year’s resolutions can be difficult, but we’re here to make it easier on you.

In this virtual event, Senior Vice President of Product, Liz Ronco and Senior Marketing Manager, Johanna Shirman walk through the developing trends you need to know about in 2024 and how you can commit to leveraging them properly—without overhauling your ABM strategy.

Topics for this event include:

• The key market trends and predictions taking hold of ABM and how to embrace them.
• The top four B2B resolutions you can make and implement right away.
• Actionable tips to start (and keep) the ABM resolutions that generate better results.

Learn how you can start making realistic resolutions that yield higher business impact in 2024 and beyond!

Interested in learning more? Download our 2024 B2B Marketing Predictions eBook for the five predictions crucial to take note of for better success with your account-based marketing efforts and actionable insights to apply them to your workflows and campaigns.