Best Practices: Content Assets

Best Practices: Content Assets

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Why Aren’t B2B Marketers Leveraging Personalized Content Yet?

This article was written by Paul Briggs & originally published by MarTech Advisor Paul Briggs, GM International, Madison Logic examines...

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Beyond The Account List: How You Can Use Data To Drive Your Account-Based Marketing Program

 

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Video: One Question With… Greg Franczyk

Data is everywhere. As B2B marketers, we’re veritably drowning in it. There’s so much marketing data available its unclear how...

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The Nature of Innovation, and How to Harness It!

This article was written by Sonjoy Ganguly and originally appeared on Business 2 Community Every company wants to be innovative, but few...

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Don’t Overlook Your Current Customers With Your ABM Strategy

This article was written by Tom Koletas and originally appeared on MarketingLand Make no mistake, account-based marketing is ideal for targeting...