Best Practices: Content Assets

Best Practices: Content Assets


Why Aren’t B2B Marketers Leveraging Personalized Content Yet?

This article was written by Paul Briggs & originally published by MarTech Advisor Paul Briggs, GM International, Madison Logic examines...


Beyond The Account List: How You Can Use Data To Drive Your Account-Based Marketing Program



Video: One Question With… Greg Franczyk

Data is everywhere. As B2B marketers, we’re veritably drowning in it. There’s so much marketing data available its unclear how...


The Nature of Innovation, and How to Harness It!

This article was written by Sonjoy Ganguly and originally appeared on Business 2 Community Every company wants to be innovative, but few...


Don’t Overlook Your Current Customers With Your ABM Strategy

This article was written by Tom Koletas and originally appeared on MarketingLand Make no mistake, account-based marketing is ideal for targeting...