The Forrester Wave™: B2B Intent Data Providers, Q2 2023
Madison Logic Named a Leader Among Intent Data Providers in New Forrester Wave
The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.
For the Wave, Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Madison Logic received the highest possible score of 5.0 in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.
From the report: “One of the most unique elements of [Madison Logic’s] strategy is unlimited access to their intent data offering for clients, regardless of the level of their media activation spend. It boosted its position in the evaluation with a roadmap that was among the strongest of any provider, including advanced AI capabilities, a new data privacy and compliance module, and more developed reporting tools.”
Download the report to gain:
- A better understanding of the B2B intent data market
- An overview of the intent data market and objective evaluation of B2B intent data providers
- An independent view of Madison Logic’s intent data offering and strengths
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