ABM Success Series
See how marketing leaders are driving the future of account-based marketing. Get inspired by leading enterprise software organizations executing global multi-channel ABM strategies to drive superior results.
Better together: Madison Logic and LinkedIn
“Madison Logic has been an incredible addition to the LinkedIn Marketing Partner program. It is an Account-Based Marketing platform that helps bring that dream idea of tying Marketing to Revenue to life.”
Hear from Category Leaders driving superior ROI from Multi-Channel ABM
“Anytime you can surround buying committees on multiple channels, in multiple stages of the funnel you’re always going to have a better quality of output of the leads you are getting in the pipeline.”
“It's difficult to have an ABM strategy without integrating data in every component. What we've found to be really unique with Madison Logic is how they leverage intent data. There's a lot of data in ML Insights and we use it as a tool to inform our sales teams.”
"ABM is the right strategy for Cisco. It is a complex sales cycle where we're targeting multiple personas in a deal cycle. Part of our portfolio is to cross-sell and upsell what we call strategic accounts. A big part of our go-to-market is getting targeted campaigns to those accounts, educating them on everything we're doing with WebEx in the collaboration area and getting them using more of it."
Learn what works in today’s market from ABM experts
Multi-Channel ABM Innovators
Catherine Higgins, Senior Marketing Manager, Sales Solutions at LinkedIn and Madison Logic Co-Founder Vin Turk moderate a discussion with ABM leaders Rose Spicer from Oracle and Ian Michiels from Cisco.
Learn how modernizing your account-based go-to-marketing strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment.
The State of Multi-Channel ABM
Guest speaker Robert Peterson, VP and Principal Analyst at Forrester shares the latest research on the power of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies.
Rachel Teare from Citrix Systems joins Vin Turk, COO and Co-Founder of Madison Logic, to discuss the research findings and share ABM successes and challenges.
See why Marketing Leaders choose Madison Logic to Drive Revenue
“With Madison Logic, we have a partner who is collaborative and listens to what we need to drive success for our brand. It all starts with a data-led approach and aligning the strategy across functions within the organization such as business development, sales, marketing, and customer success.”
“Almost immediately after employing a multi-channel ABM strategy with Madison Logic, we were able to prioritize the accounts demonstrating in-market research and efficiently drive the type of engagement our sales team needs to fill their pipeline.”
“It’s really helpful to see all the results from our multi-channel campaigns in one single place. When I’m in meetings with the business, I can now share the results of all our multi-channel campaigns, including LinkedIn so we can see exactly how accounts are engaging with us across the board.“
Success with a Multi-Channel ABM Strategy starts with Data
“The biggest benefit of working with Madison Logic, hands down, is access to credible, account-based intent data. That really is the driver of the partnership value. That data is very important to us and to our clients. Having access leads to a better understanding of the market we’re trying to play in and ultimately drives better performance.“