4 Benefits of Using eBooks In Your Content Marketing Strategy
Are you using eBooks as part of your content marketing strategy? Although actual lengths vary, eBooks are a great way to help with your demand generation.
If done correctly, they offer several distinct benefits that make them an integral part of a thorough content marketing strategy. The following are several of the most important benefits of eBooks for demand generation.
Long-form content generally allows a business to establish credibility and expertise more than it can through short-forms like blog articles.