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Glossary
First-Party Data
Information companies collect directly through their own marketing channels, such as websites, email campaigns, lead generation forms, apps, and other customer interactions. It is often considered the most valuable type of data because it is reliable and relevant, since contacts or companies willingly provide their information with user consent.
TABLE OF CONTENTS
- Why Cookieless Marketing Is Still Important
- What Is Intent Data?
- Leveraging Data to Personalize Your Account-Based Approach for Maximum Impact
- Three Ways Intent Data Helps You Maximize the Effectiveness of Your Marketing Spend
- Good Things Happen When You Deconstruct Your Marketing Data Silos
- How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale
- How to Drive Higher Engagement with a Data-Led ABM Strategy
- The Future of ABM: Integrating Programmatic Advertising Trends
- How Endava Uses Multi-Channel ABM to Drive 30x ROI
- Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint
- How to Build Target Account Lists with Audiences Ready to Engage or Buy
- How Salesforce Maximizes Marketing Spend Effectiveness
- ABM Customer Stories: Vonage Finds a True ABM Partner with Madison Logic
- How to Proactively Build Your Marketing Plan
- 2025 B2B Marketing Predictions eBook
- Virtual Event: B2B New Year’s Resolutions – What’s In and What’s Out
- Metrics That Matter: Measuring ABM and Integrated Campaign Results