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Glossary

Firmographic Data

Characteristics of a company or organization including industry, size, location, revenue, and employee count used to segment and target accounts and tailor engagement efforts.

How to Drive Higher Engagement with a Data-Led ABM Strategy

Learn how leveraging data-driven insights can power personalized ABM campaigns that boost engagement and accelerate pipeline.

What Is Intent Data?

Your sale does not start with the first conversation between…

How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale

Account-based marketing (ABM) has always been about precision—getting the right…

The Secret for Building a Better Target Account List Is Having a Strong ICP

Picture this: You’ve got skilled marketers on your team, leadership…

4 B2B Marketing Resolutions for the New Year

Studies show that 80% of New Year’s resolutions fail by…

Give Thanks to These Proven ABM Strategies You Can Use for Your 2023 Campaigns

This holiday season, there’s a lot to be thankful for:…

Ways to Market During Adverse Times: Get Focused

In times of adversity, focusing can be incredibly difficult. There…

Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

In 2025, the average person sees over 6,000 ads daily.…

How to Build Target Account Lists with Audiences Ready to Engage or Buy

Wide-approach B2B marketing tactics revolve around aiming for the accounts…

Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level

Discover practical strategies to enhance your ABM efforts by integrating LinkedIn into a multi-channel account-based marketing approach for greater impact.

The Future of ABM: Integrating Programmatic Advertising Trends

For years, the best account-based marketing (ABM) campaigns have been…

Virtual Event: ABM Targeting – Using Data to Identify and Prioritize the Right Accounts, Personas, and Content

We’re in the golden age of data.
Wide-approach marketing tactics revolve…

TABLE OF CONTENTS

  1. How to Drive Higher Engagement with a Data-Led ABM Strategy
  2. What Is Intent Data?
  3. How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale
  4. The Secret for Building a Better Target Account List Is Having a Strong ICP
  5. 4 B2B Marketing Resolutions for the New Year
  6. Give Thanks to These Proven ABM Strategies You Can Use for Your 2023 Campaigns
  7. Ways to Market During Adverse Times: Get Focused
  8. Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising
  9. How to Build Target Account Lists with Audiences Ready to Engage or Buy
  10. Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level
  11. The Future of ABM: Integrating Programmatic Advertising Trends
  12. Virtual Event: ABM Targeting – Using Data to Identify and Prioritize the Right Accounts, Personas, and Content