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Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level

From start to finish, brands today must be more present, persuasive, and helpful to buyers.  

Download the Guide

Download this guide to learn how LinkedIn ads can elevate multi-channel ABM strategies through the funnel to maximize investment and deepen engagement across the right accounts. Read it to discover:  

  • Why marketers need multi-channel, full-funnel ABM 
  • How to align ABM objectives with social objectives by integrating the ML Platform and LinkedIn 
  • What LinkedIn ad format to use for each stage of the funnel to drive buying groups through the buying journey 

Full-funnel, multi-channel account-based marketing (ABM) is a proven strategy that targets in-market accounts with personalized and relevant content and messaging. Moreover, full-funnel, multi-channel ABM helps brands maintain a persistent presence in the market.

But those implementing ABM might not be maximizing the performance of their campaigns without a unified, multi-channel strategy that combines their Content Syndication and Display Advertising efforts with LinkedIn Ads. Hosting more than 930 million global professional members and over 59 million companies, LinkedIn’s scale and ubiquity make it a compelling platform for B2B marketers alongside Madison Logic channels.