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Glossary

Content Syndication

A paid media channel used to republish or distribute existing content like eBooks, whitepapers, case studies, and videos across third-party websites and platforms to reach a broader audience. This helps increase brand visibility and awareness, drive traffic back to the original source, generate leads, and provide external platforms with valuable, relevant content.

Content Syndication for B2B Companies: Why It’s Important and Benefits

In today’s competitive B2B landscape, which Forrester has coined as…

Using Digital Channels with Precision: The Do’s and Don’ts of Content Syndication

When used in a unified multi-channel account-based marketing (ABM) strategy,…

Why Lead Validation Makes or Breaks Your Content Syndication Strategy

When leveraged in a data-driven, unified multi-channel account-based marketing (ABM)…

Better Together: ABM Content Syndication + LinkedIn

While high-quality content is king, distribution is queen. In today’s…

Beyond Content Syndication: The New Channel Mix Marketers Should Embrace

Content syndication has long been a crucial strategy in B2B…

How to Ensure More Transparency in Content Syndication

When used as part of a unified, multi-channel account-based marketing…

Turn Content Syndication Into a Lead- and Revenue-Generating Machine with Verified Account Engagement

In recent years, content syndication has unfairly gained a bad…

6 Content Syndication Trends Shaping B2B ABM in 2026

Read about the latest content syndication trends and how to apply them to your ABM motions.

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

The 2024 Full-Funnel ABM Playbook

Unlock proven tactics and best practices to optimize your ABM campaigns and drive measurable revenue growth in 2024.

The 2023 Full-Funnel ABM Playbook

Master full-funnel account-based marketing with proven strategies to engage, nurture, and convert target accounts in 2023.

Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings

A step-by-step framework to convert marketing leads into qualified sales meetings and accelerate deal velocity.

Customer Expansion: ABM for Cross-Selling and Upselling Blueprint

Learn strategies to deepen customer relationships, identify expansion opportunities, and grow revenue through targeted account-based marketing.

Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint

Learn how to design and execute competitive displacement campaigns that win business by targeting and converting your competitor’s key accounts.

New Horizons: Navigating New Market Entry with ABM Blueprint

Discover a strategic framework to successfully enter new markets by identifying target accounts, aligning sales and marketing, and driving early demand.

Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint

Explore proven tactics to re-engage lost customers and design win-back campaigns that revive relationships and drive renewed revenue.

Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level

Discover practical strategies to enhance your ABM efforts by integrating LinkedIn into a multi-channel account-based marketing approach for greater impact.

How to Drive Higher Engagement with a Data-Led ABM Strategy

Learn how leveraging data-driven insights can power personalized ABM campaigns that boost engagement and accelerate pipeline.

The Need to Address Transparency in Content Marketing Today

The importance of transparency in content syndication can no longer…

PODCAST: The Three V’s of B2B Content Syndication Metrics

Madison Logic Co-founder and COO Vin Turk joins the twogether…

TABLE OF CONTENTS

  1. Content Syndication for B2B Companies: Why It’s Important and Benefits
  2. Using Digital Channels with Precision: The Do’s and Don’ts of Content Syndication
  3. Why Lead Validation Makes or Breaks Your Content Syndication Strategy
  4. Better Together: ABM Content Syndication + LinkedIn
  5. Beyond Content Syndication: The New Channel Mix Marketers Should Embrace
  6. How to Ensure More Transparency in Content Syndication
  7. Turn Content Syndication Into a Lead- and Revenue-Generating Machine with Verified Account Engagement
  8. 6 Content Syndication Trends Shaping B2B ABM in 2026
  9. The 2025 Full-Funnel ABM Playbook
  10. The 2024 Full-Funnel ABM Playbook
  11. The 2023 Full-Funnel ABM Playbook
  12. Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings
  13. Customer Expansion: ABM for Cross-Selling and Upselling Blueprint
  14. Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint
  15. New Horizons: Navigating New Market Entry with ABM Blueprint
  16. Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint
  17. Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level
  18. How to Drive Higher Engagement with a Data-Led ABM Strategy
  19. The Need to Address Transparency in Content Marketing Today
  20. PODCAST: The Three V’s of B2B Content Syndication Metrics