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Glossary
Buyer Persona
A research-based profile of a member of the buying group, built from data on existing and potential customers. It helps marketers understand that decision-maker’s needs, behaviors, and motivations so they can tailor content and campaigns that increase consideration and preference for their brand during the purchasing process.
TABLE OF CONTENTS
- Using Data to Identify and Engage Key Buyer Personas in a Purchase Decision
- More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
- 15 ABM Definitions Every Marketer Needs to Know
- How to Balance Automation and Personalization in B2B Lead Nurturing
- The Secret for Building a Better Target Account List Is Having a Strong ICP
- Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
- How to Accelerate the Buyer’s Journey with Stronger Sales and Marketing Alignment
- How Your eBook Marketing Strategy Enhances Your ABM Content Strategy
- Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
- Madison Logic Partners with Gong to Enhance Revenue Workflows Through Combined Account Intelligence
- Introducing Smarter Lead Handoff with ML SmartReach: A Better Way to Engage Account Prospects
- How to Build Your New Market Entry Strategy in 5 Steps
- How to Drive Higher Engagement with a Data-Led ABM Strategy
- Customer Win-Back Emails in ABM: How to Reignite High-Value Accounts
- New Horizons: Navigating New Market Entry with ABM Blueprint
- Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings