The 2023 Full-Funnel ABM Playbook

In B2B buying, every interaction with target accounts should be meaningful, impactful, and establish trust—so buyers select you as their best-fit solution.  

But B2B buying journeys are complex, and organizations aren’t always set up to engage and influence different individuals on a buying committee looking at multiple pieces of content on multiple channels at different times. 

To capture attention and unify the buying committee experience, marketers must dynamically target, nurture, and convert accounts through a “full-funnel” cross-channel strategy. At Madison Logic, we call it the Journey Acceleration lifecycle—a comprehensive and unified data-driven approach that accelerates your sales pipeline and helps convert your best accounts faster. 

Download The 2023 Full-Funnel ABM Playbook to learn how you can adopt a full-funnel ABM strategy that:   

• Maximizes your marketing budget by targeting the accounts and buying committees most likely to convert now.  
• Saves you time and effort with a persistent presence in the market that delivers a personalized experience and drives engagement with the accounts that matter the most. 
• Demonstrates pipeline impact and delivers superior ROI through real-time measurement across channels and every state of the sales cycle.  

Learn how you can work smarter, not harder in 2023. Download the playbook today.