Madison Logic Named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023!
Press Release

Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Betsy Utley-Marin
July 25, 2023 4 MIN Press Release

Company recognized for its success driving higher account engagement and pipeline impact for enterprise software organizations

NEW YORK, July 25, 2023 — Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that ML Insights has been named a Product of the Year by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as “The Sammys.” The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

“The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company was also named a Leader by Quadrant Knowledge Solutions in the 2023 SPARK Matrix for Account-Based Marketing Platforms and received a record-breaking 38 total badges in the G2 Summer 2023 Grid® along with positive customer reviews that further validate its powerful buyer intent data.

“B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML Insights stands out as the most comprehensive source for intent data, guiding audience prioritization, personalizing activation strategies, and enhancing campaign performance. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”

Madison Logic’s ML Insights unifies three key data sources to create a holistic score of accounts demonstrating the highest propensity to purchase. Marketers leverage this data to:

  • Target and prioritize the right accounts and personas: Dynamically improve targeting efficiency by focusing efforts on the accounts aiming to purchase a solution. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.
  • Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.
  • Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement.

Marketers using ML Insights as an integral part of their multi-channel ABM see a 32% lift in engagement, a 28% faster sales cycle, and a 17% increase in pipeline. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.

“We are so proud to reward and recognize all of our Sammy winners, as they provide the leadership and vision needed to help companies educate and connect with customers,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group.

For a full list of 2023 Sales and Marketing Technology Award winners, visit www.bintelligence.com.

To learn more about how Madison Logic helps the world’s fastest-growing companies leverage data to drive pipeline impact and boost marketing efficiency, visit www.madisonlogic.com.

About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.