Madison Logic Named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023!
Press Release

Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Betsy Utley-Marin
June 15, 2023 4 MIN Press Release

Peer-to-peer business review website recognizes the company’s leadership across multiple categories with a total of 38 Badges, including eight Leader Badges

NEW YORK, NY — June 15, 2023 — Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it achieved record-breaking performance with 38 total badges in the G2 Summer 2023 Grid®, including Leader across eight categories. The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year. Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic. “Our G2 badges and high customer satisfaction ratings demonstrate our industry leadership in empowering marketers to make smarter data-driven decisions that drive better results at a time when everyone is being asked to do more with less.”

In addition to receiving the Momentum Leader Badge for Account-Based Orchestration Platforms – Overall, Madison Logic was named a Leader across seven other categories in the G2 Summer 2023 Grid:

  • Account-Based Advertising – Overall
  • Account-Based Advertising – Enterprise
  • Account-Based Advertising – Small Business
  • Buyer Intent Data Providers – Overall
  • Account Data Management – Overall
  • Account-Based Analytics – Overall
  • Account-Based Analytics – Enterprise

Additional recognition in the G2 Summer 2023 Grid:

  • High Performer – Buyer Intent Data Providers – Mid-Market
  • High Performer – Account Data Management – Enterprise
  • High Performer – Account-Based Orchestration Platforms – Overall
  • High Performer – Account-Based Orchestration Platforms – Enterprise
  • High Performer – Account-Based Orchestration Platforms – Mid-Market
  • High Performer – Marketing Account Intelligence – Mid-Market
  • High Performer – Account-Based Analytics – Small Business
  • Easiest Admin – Account-Based Orchestration Platforms – Mid-Market
  • Easiest Admin- Buyer Intent Data Providers – Mid-Market
  • Easiest Admin – Account Data Management – Enterprise
  • Easiest Setup – Account-Based Orchestration Platforms – Overall
  • Easiest Setup – Account-Based Advertising – Mid-Market
  • Easiest Setup – Account-Based Orchestration Platforms – Mid-Market
  • Easiest Setup – Marketing Account Intelligence – Mid-Market
  • Easiest Setup – Buyer Intent Data Providers – Mid-Market
  • Easiest Setup – Account Data Management – Enterprise
  • Easiest To Use – Account Data Management – Enterprise
  • Highest User Adoption – Buyer Intent Data Providers – Mid-Market
  • Highest User Adoption – Marketing Account Intelligence – Mid-Market
  • Most Implementation – Buyer Intent Data Providers – Mid-Market
  • Most Implementation – Marketing Account Intelligence – Mid-Market
  • Best Support – Account Data Management – Enterprise
  • Easiest To Do Business With – Account-Based Orchestration Platforms – Mid-Market
  • Easiest To Do Business With – Buyer Intent Data Providers – Mid-Market
  • Easiest to Do Business With – Account Data Management – Enterprise
  • Best Meets Requirements – Account-Based Orchestration Platforms – Mid-Market
  • Best Meets Requirements – Account-Based Advertising – Small Business
  • Best Estimated ROI – Account Data Management – Enterprise
  • Best Estimated ROI – Buyer Intent Data Providers – Mid-Market
  • Users Most Likely To Recommend – Account-Based Orchestration Platforms – Overall

The G2 Grids are calculated based on customer satisfaction and market presence within a product category. Madison Logic’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights, a combined data set that provides global enterprise B2B organizations with a holistic signal of the companies demonstrating the highest propensity to purchase. This allows marketers to identify in-market accounts, prioritize the right individuals to engage within an organization, identify content most likely to accelerate the sales cycle, and optimize the account experience with better metrics that validate engagement and pipeline impact. Marketers leveraging ML Insights see improved ROI, driving higher conversion rates with 17% more pipeline volume, 33% greater pipeline value, and 28% faster pipeline velocity.

Customers who published reviews on G2 describe how Madison Logic’s unparalleled account data and multi-channel ABM activation strategies empower them to convert their best accounts faster:

  • For Targeting & Reach: “Madison Logic allows me to target the desired set of accounts, understand the engagement level of accounts, and understand the performance of creative assets.” –  Anandan P., Global Performance Marketing Lead
  • For Multi-Channel Activation: “Being able to run world-class Content Syndication programs, on top of bringing in LinkedIn data, has been great.” – Adam S., Sr. Manager, Global Paid Media
  • For Customer Support: “The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs, and creating a pipeline for us consisting of potential customers.”  –  Keshav S., Head of Software Demand Marketing

The positive customer satisfaction reviews on G2 for Madison Logic’s data-driven, account-based marketing approach follow recent recognition as a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The new report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

To learn more about what other customers say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page.

For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit www.madisonlogic.com.

About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.