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Glossary

Technographic Data

Information about the technologies that an organizations uses, including details about their installed software and hardware. This type of data helps marketers understand the technological landscape of their target accounts, allowing for more precise targeting and personalized engagement strategies.

How to Drive Higher Engagement with a Data-Led ABM Strategy

Learn how leveraging data-driven insights can power personalized ABM campaigns that boost engagement and accelerate pipeline.

Good Things Happen When You Deconstruct Your Marketing Data Silos

Every successful B2B marketing strategy begins with data. It’s the…

What Is Intent Data?

Your sale does not start with the first conversation between…

Three Ways Intent Data Helps You Maximize the Effectiveness of Your Marketing Spend

Many enterprise marketers share a common worry. It’s not that…

Using Data to Identify and Engage Key Buyer Personas in a Purchase Decision

Success in an account-based marketing (ABM) strategy hinges on targeting…

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

The 2024 Full-Funnel ABM Playbook

Unlock proven tactics and best practices to optimize your ABM campaigns and drive measurable revenue growth in 2024.

ABM Buyer Intent Guides

Discover what buying groups across cloud, fintech, and other industries are researching.