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Glossary
Paid Media
Any form of advertising in which a brand pays to place its message in front of a specific audience through external platforms. This includes digital channels like social media ads, pay-per-click (PPC) campaigns, display ads, and sponsored content, as well as traditional outlets such as TV, radio, and print. The goal is to increase brand exposure, attract traffic, and support lead generation efforts.
TABLE OF CONTENTS
- How to Use Social Proof to Reinforce Your Brand Value
- 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
- What is Marketing Automation and How it Helps Break Marketing Silos
- What Tools and Technologies Help Your ABM Campaigns Succeed
- Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
- Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report
- How to Use Social Proof to Reinforce Your Brand Value
- 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
- Why Connected TV Advertising Is Key in Your Brand and Demand Strategy
- Why 2025 Will Demand More Personalized Buyer Experiences
- Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level
- The 2025 Full-Funnel ABM Playbook
- The 2024 Full-Funnel ABM Playbook
- Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers
- New Research Reveals B2B Marketers’ Top Areas Of Advertising Investment In 2025
- New Survey from Madison Logic by The Harris Poll Reveals B2B Marketers Will Be Investing More in Social Media Advertising, AI Tools, Video and Podcasts in 2025
- CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts Podcast
- Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility