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Glossary

Paid Media

Any form of advertising in which a brand pays to place its message in front of a specific audience through external platforms. This includes digital channels like social media ads, pay-per-click (PPC) campaigns, display ads, and sponsored content, as well as traditional outlets such as TV, radio, and print. The goal is to increase brand exposure, attract traffic, and support lead generation efforts.

How to Use Social Proof to Reinforce Your Brand Value

B2B marketers increasingly need to earn buyer trust and credibility…

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

We are long past the days when a one-size-fits-all marketing strategy…

What is Marketing Automation and How it Helps Break Marketing Silos

Marketing automation isn’t new—but most marketers are only scratching the…

What Tools and Technologies Help Your ABM Campaigns Succeed

You need to leverage the right tools to make your…

Madison Logic Bolsters Product Portfolio with ABM Audio Advertising

New offer aims to meet growing demands from B2B marketers  …

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report

NEW YORK, Jan. 13, 2022 (GLOBE NEWSWIRE) — Madison Logic,…

How to Use Social Proof to Reinforce Your Brand Value

B2B marketers increasingly need to earn buyer trust and credibility…

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

We are long past the days when a one-size-fits-all marketing strategy…

Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Marketers have traditionally been forced to make hard tradeoffs between…

Why 2025 Will Demand More Personalized Buyer Experiences

As we approach 2025, B2B marketers are standing at a…

Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level

Discover practical strategies to enhance your ABM efforts by integrating LinkedIn into a multi-channel account-based marketing approach for greater impact.

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

The 2024 Full-Funnel ABM Playbook

Unlock proven tactics and best practices to optimize your ABM campaigns and drive measurable revenue growth in 2024.

Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers

Learn how to build a structured B2B nurturing strategy that keeps your key accounts engaged and accelerates them through the buying journey.

New Research Reveals B2B Marketers’ Top Areas Of Advertising Investment In 2025

New research from Madison Logic and The Harris Poll reveals…

New Survey from Madison Logic by The Harris Poll Reveals B2B Marketers Will Be Investing More in Social Media Advertising, AI Tools, Video and Podcasts in 2025

Nearly Seven in 10 Marketing Leaders Are Seeking New Ways…

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts Podcast

As more buyers work from home and utilize digital channels…

Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility

Industry-leading fourth ABM channel seamlessly drives account engagement from initial…

TABLE OF CONTENTS

  1. How to Use Social Proof to Reinforce Your Brand Value
  2. 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
  3. What is Marketing Automation and How it Helps Break Marketing Silos
  4. What Tools and Technologies Help Your ABM Campaigns Succeed
  5. Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
  6. Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report
  7. How to Use Social Proof to Reinforce Your Brand Value
  8. 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
  9. Why Connected TV Advertising Is Key in Your Brand and Demand Strategy
  10. Why 2025 Will Demand More Personalized Buyer Experiences
  11. Multi-Channel ABM with LinkedIn: A Practical Guide to Taking Your Account-Based Strategy to the Next Level
  12. The 2025 Full-Funnel ABM Playbook
  13. The 2024 Full-Funnel ABM Playbook
  14. Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers
  15. New Research Reveals B2B Marketers’ Top Areas Of Advertising Investment In 2025
  16. New Survey from Madison Logic by The Harris Poll Reveals B2B Marketers Will Be Investing More in Social Media Advertising, AI Tools, Video and Podcasts in 2025
  17. CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts Podcast
  18. Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility