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Glossary

Multi-Channel Marketing

A strategy used to engage customers across a variety of platforms such as email, social media, websites, connected TV (CTV), events, and audio to create a unified and cohesive brand experience. By reaching audiences where they are most likely to engage, this approach maximizes touchpoints, increases opportunities for interaction, and provides the flexibility today’s buyers expect throughout their journey.

How to Use Social Proof to Reinforce Your Brand Value

B2B marketers increasingly need to earn buyer trust and credibility…

Introducing ABM Connected TV

Staying top of mind isn’t just about individual touchpoints. Today’s…

How to Measure and Optimize Your ABM Customer Expansion Activities

Understanding key performance drivers is essential for any account-based marketing…

How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels

While existing buyers know about your brand, they may not…

What Is the Best Media Mix Placement for Your ABM Strategy?

As you focus on crafting and distributing content that appeals…

Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers

Learn how to build a structured B2B nurturing strategy that keeps your key accounts engaged and accelerates them through the buying journey.

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

The 2024 Full-Funnel ABM Playbook

Unlock proven tactics and best practices to optimize your ABM campaigns and drive measurable revenue growth in 2024.

How Vonage Surrounds Buying Committees on Multiple Channels

Learn how Vonage succeeded with their ABM strategy to surround a larger selection of their targeted buying groups.

Crawl, Walk, Run: How to Scale your ABM Strategy for Success

In this virtual event, Vin Turk, COO and Co-founder of…

Mastering B2B Marketing with Madison Logic: Content Best Practices for the Evolving B2B Buying Group

The B2B buyer landscape is evolving faster than ever before.…

Virtual Event: 2025 B2B Marketing Trends: Insights to Elevate Your Account-Based Strategy

B2B marketing is rapidly evolving, driven by technological advancements, changing…

Virtual Event: From Leads to Discussions – Successful Tactics for Driving Sales Meetings

In this virtual event, Johanna Shirman, Senior Marketing Manager at…

TABLE OF CONTENTS

  1. How to Use Social Proof to Reinforce Your Brand Value
  2. Introducing ABM Connected TV
  3. How to Measure and Optimize Your ABM Customer Expansion Activities
  4. How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels
  5. What Is the Best Media Mix Placement for Your ABM Strategy?
  6. Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers
  7. The 2025 Full-Funnel ABM Playbook
  8. The 2024 Full-Funnel ABM Playbook
  9. How Vonage Surrounds Buying Committees on Multiple Channels
  10. Crawl, Walk, Run: How to Scale your ABM Strategy for Success
  11. Mastering B2B Marketing with Madison Logic: Content Best Practices for the Evolving B2B Buying Group
  12. Virtual Event: 2025 B2B Marketing Trends: Insights to Elevate Your Account-Based Strategy
  13. Virtual Event: From Leads to Discussions – Successful Tactics for Driving Sales Meetings