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Glossary

CRM (Customer Relationship Management)

A data management system that helps businesses organize, track, and manage interactions with current and potential customers. It centralizes key information, such as accounts, contacts, opportunities, and communications to improve efficiency, strengthen relationships, and drive sales. CRM tools also help align marketing and sales teams by providing shared visibility into customer data and insights, making it easier to measure the impact of marketing strategies across the customer journey.

Why Quality Data is the Key Ingredient for Creating More Successful ABM Campaigns

There’s nothing quite like New York City water. Often referred…

How to Measure and Optimize Your ABM Campaigns

The success of your account-based marketing (ABM) efforts is determined…

Nurture 101: The Do’s and Don’ts of Nurturing

Locating potential buyers isn’t easy, but the real challenge is…

How to Accelerate the Buyer’s Journey with Stronger Sales and Marketing Alignment

Cross-collaboration with sales is crucial to account-based marketing success.    Marketing…

Madison Logic Partners with Gong to Enhance Revenue Workflows Through Combined Account Intelligence

NEW YORK, NY — October 17, 2024 — Madison Logic,…

Leveraging Data to Personalize Your Account-Based Approach for Maximum Impact

In today’s highly competitive business landscape, standing out from the…

The 2023 Full-Funnel ABM Playbook

Master full-funnel account-based marketing with proven strategies to engage, nurture, and convert target accounts in 2023.

The 2024 Full-Funnel ABM Playbook

Unlock proven tactics and best practices to optimize your ABM campaigns and drive measurable revenue growth in 2024.

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

Metrics That Matter: Measuring ABM and Integrated Campaign Results

Identify the key metrics that truly reflect ABM success and learn how to measure and optimize for impact across the buyer journey.

Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings

A step-by-step framework to convert marketing leads into qualified sales meetings and accelerate deal velocity.

Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint

Explore proven tactics to re-engage lost customers and design win-back campaigns that revive relationships and drive renewed revenue.

Customer Expansion: ABM for Cross-Selling and Upselling Blueprint

Learn strategies to deepen customer relationships, identify expansion opportunities, and grow revenue through targeted account-based marketing.

TABLE OF CONTENTS

  1. Why Quality Data is the Key Ingredient for Creating More Successful ABM Campaigns
  2. How to Measure and Optimize Your ABM Campaigns
  3. Nurture 101: The Do’s and Don’ts of Nurturing
  4. How to Accelerate the Buyer’s Journey with Stronger Sales and Marketing Alignment
  5. Madison Logic Partners with Gong to Enhance Revenue Workflows Through Combined Account Intelligence
  6. Leveraging Data to Personalize Your Account-Based Approach for Maximum Impact
  7. The 2023 Full-Funnel ABM Playbook
  8. The 2024 Full-Funnel ABM Playbook
  9. The 2025 Full-Funnel ABM Playbook
  10. Metrics That Matter: Measuring ABM and Integrated Campaign Results
  11. Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings
  12. Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint
  13. Customer Expansion: ABM for Cross-Selling and Upselling Blueprint