Size Matters: Intent Data at Scale

B2B marketing has undergone a significant shift when it comes to the use of data to track and target leads....

Marketers Move To Data-Driven Ad Retargeting

A few weeks ago, Madison Logic CEO, Tom O’Regan, had a conversation with Marketing ID analyst Brian Anderson about emerging...

Evolution of Account-Based Marketing

By now, if you’ve done your homework, you probably have already heard the term “account-based marketing” floating around B2B conferences...