Nearly Half of Marketers Are Guessing What Drives Pipeline Despite Strong Data

Marketers have more data and more measurement tools than ever, yet research from Madison Logic and The Harris Poll finds that many still can’t confidently identify what drives pipeline. A they struggle to combine marketing efforts, customer engagement, sales execution, and revenue outcomes into a coherent picture of impact, this new article in EMARKETERS looks at the impact of organizations unable to connect activities to revenues losing credibility with leadership, even as they invest in more sophisticated measurement tools. Read it to learn more.