Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing

In this interview with Demand Gen Report, Madison Logic CEO Keith Turco shares his perspective on how AI’s impact on SaaS and go-to-market strategy, data quality and identity resolution has become the new competitive advantage and lessons he has learned that he is looking to pass on to the next generations of B2B marketers through a mix of intelligent data, media activation and managed services will help marketers improve ROI without relying on a traditional SaaS-only model. Read it now.