A Big Shift in Measuring Marketing Impact

Marketers are being held accountable for pipeline, but most tools still go dark exactly where it matters most: the mid-funnel. You can see when someone clicks an ad and when a deal closes, yet what happens in between is the black box most teams are still guessing at. In this Fast Company op-ed, Madison Logic CEO Keith Turco breaks down why the visibility gap isn’t a reporting problem but a measurement one, and why closing it is the next frontier for performance marketing. Read it here.