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Glossary
Third-Party Data
Information collected by external organizations that do not have a direct relationship with the individuals the data pertains to. Aggregated from various sources—such as websites, social media, and online interactions—this data is packaged and sold or shared for use in marketing. Businesses use third-party data to enrich their existing databases, enhance audience targeting, expand reach, and gain deeper insights into consumer behavior beyond their own first-party sources.
TABLE OF CONTENTS
- Why Cookieless Marketing Is Still Important
- Unpacking the Crucial Role of Security in Managing Intent Data
- Virtual Event: ABM Targeting – Using Data to Identify and Prioritize the Right Accounts, Personas, and Content
- What Is Intent Data?
- Good Things Happen When You Deconstruct Your Marketing Data Silos
- Why Quality Data is the Key Ingredient for Creating More Successful ABM Campaigns
- Revisiting Our B2B Marketing Predictions
- Leading the Charge in Transparency: Elevating Standards in Content Syndication