Glossary
Multi-Touch Attribution
A marketing measurement strategy that assigns value to multiple interactions or touchpoints a customer has throughout their buying journey. By recognizing that buying decisions are influenced by a series of interactions—not just the first or last—this approach helps marketers identify the impact of each campaign or channel, allowing them to optimize strategies and allocate resources more effectively.
TABLE OF CONTENTS
- 6 Marketing Automation Best Practices for Your ABM Strategy
- 5 Practices to Follow to Build Killer Content for Your ABM Strategy
- Metrics That Matter: Measuring ABM and Integrated Campaign Results
- The Future of ABM: Integrating Programmatic Advertising Trends
- ABM Training Makes You a Better Marketer and Collaborator
- Why Connected TV Advertising Is Key in Your Brand and Demand Strategy
- Why Connected TV Should Be a Part of Your B2B Marketing Strategy