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Glossary

Marketing Qualified Lead (MQL)

A prospect identified by marketing as having demonstrated sufficient interest and engagement with a brand’s content or offerings, indicating a higher likelihood of becoming a customer. These potential customers meet specific criteria set by marketing teams that indicate when they should be passed onto sales.

17 Must-Know Lead Generation and Nurturing Statistics

Research shows that 71% of leaders executing lead nurturing programs…

Why Your ABM Engagement Efforts Don’t End After the Sale

Marketing and sales teams can default into thinking once the…

Considering a Move from MQLs to MQAs? Here’s What You Need to Know

In the ever-evolving landscape of revenue generation, businesses are constantly…

It’s Only Natural to Nurture Your Leads

Nearly half of all leads passed to sales are qualified…

Key Takeaways That Marketers Should Know From “The State of Multi-Channel ABM” Event

As the convergence of demand and ABM continues, marketers must…

6 Marketing Automation Best Practices for Your ABM Strategy

Marketing automation has transformed the way B2B marketers approach account-based…

15 ABM Definitions Every Marketer Needs to Know

There are plenty of ABM resources available on the web.…

Why Your ABM Engagement Efforts Don’t End After the Sale

Marketing and sales teams can default into thinking once the…

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings

A step-by-step framework to convert marketing leads into qualified sales meetings and accelerate deal velocity.

Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers

Learn how to build a structured B2B nurturing strategy that keeps your key accounts engaged and accelerates them through the buying journey.