Next-Level ABM Is Here: Unlock Account & Buying Group Intelligence with ML Intent Dashboard. Learn more
Glossary
Intent Data
Information gathered from prospective buyers’ online behaviors—such as researching products or services, visiting specific websites, clicking on ads, downloading content, or registering for virtual and in-person events. This data helps businesses identify the interests and needs of potential customers, enabling marketers to optimize targeting strategies and deliver relevant, personalized content at key stages of the buying journey.
TABLE OF CONTENTS
- What Is Intent Data?
- Three Ways Intent Data Helps You Maximize the Effectiveness of Your Marketing Spend
- ABM Buyer Intent Guides
- How Data Collaboration Fosters Stronger Alignment Across Departments
- Are You Engaging the Right Decision-Makers for B2B eCommerce Solutions?
- Madison Logic Named a Leader for Intent Data in New Analyst Report
- Madison Logic Named a Leader for Intent Data in New Analyst Report
- Unpacking the Crucial Role of Security in Managing Intent Data
- How to Drive Higher Engagement with a Data-Led ABM Strategy
- Virtual Event: ABM Targeting – Using Data to Identify and Prioritize the Right Accounts, Personas, and Content
- Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data