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Glossary

Conversion Rate

A marketing and sales metric that measures how effectively engagement efforts drive users to take a specific action, such as filling out a form, clicking on an ad, or downloading an asset. It’s calculated by dividing the number of conversions by the total number of users or sessions, then multiplying by 100 to get a percentage.

How Are You Measuring the Success of your ABM Campaigns? It’s easier than you think!

So, you’ve determined your ideal customer profile (ICP), selected your…

How to Find Success with Display Advertising: Do’s and Don’ts

The U.S. digital advertising market is projected to reach $300…

Mastering ABM: 13 KPIs You Should Measure for Your Account-Based Marketing Strategy

Account-based marketing (ABM) key performance indicators (KPIs) are crucial for…

Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings

A step-by-step framework to convert marketing leads into qualified sales meetings and accelerate deal velocity.

Leverage Data for Stronger Buying Stage Engagement in ABM

A 2021 McKinsey study notes that 71% of buyers expect…

Now Is the Time to Get Real About Creating Demand

B2B marketers faced with shifting buyer behaviors need to pivot…

9 Best Practices for Campaign Optimization and Measurement

Repeat after us: real-time strategy measurement and optimization are fundamental…

Customer Expansion: ABM for Cross-Selling and Upselling Blueprint

Learn strategies to deepen customer relationships, identify expansion opportunities, and grow revenue through targeted account-based marketing.

Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint

Learn how to design and execute competitive displacement campaigns that win business by targeting and converting your competitor’s key accounts.

New Horizons: Navigating New Market Entry with ABM Blueprint

Discover a strategic framework to successfully enter new markets by identifying target accounts, aligning sales and marketing, and driving early demand.

Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint

Explore proven tactics to re-engage lost customers and design win-back campaigns that revive relationships and drive renewed revenue.

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

The 2024 Full-Funnel ABM Playbook

Unlock proven tactics and best practices to optimize your ABM campaigns and drive measurable revenue growth in 2024.

The 2023 Full-Funnel ABM Playbook

Master full-funnel account-based marketing with proven strategies to engage, nurture, and convert target accounts in 2023.

Metrics That Matter: Measuring ABM and Integrated Campaign Results

Identify the key metrics that truly reflect ABM success and learn how to measure and optimize for impact across the buyer journey.

TABLE OF CONTENTS

  1. How Are You Measuring the Success of your ABM Campaigns? It’s easier than you think!
  2. How to Find Success with Display Advertising: Do’s and Don’ts
  3. Mastering ABM: 13 KPIs You Should Measure for Your Account-Based Marketing Strategy
  4. Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings
  5. Leverage Data for Stronger Buying Stage Engagement in ABM
  6. Now Is the Time to Get Real About Creating Demand
  7. 9 Best Practices for Campaign Optimization and Measurement
  8. Customer Expansion: ABM for Cross-Selling and Upselling Blueprint
  9. Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint
  10. New Horizons: Navigating New Market Entry with ABM Blueprint
  11. Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint
  12. The 2025 Full-Funnel ABM Playbook
  13. The 2024 Full-Funnel ABM Playbook
  14. The 2023 Full-Funnel ABM Playbook
  15. Metrics That Matter: Measuring ABM and Integrated Campaign Results