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Glossary

Connected TV (CTV)

Any smart TV with built-in internet connectivity or traditional television paired with external media streaming device. CTVs provide access to Over-The-Top (OTT) media services, which deliver video content without traditional cable or satellite. These play a key role in modern advertising strategies, especially in account-based marketing (ABM), by enabling targeted, data-driven ads to specific audience segments.

Using Digital Channels with Precision: How Connected TV Fits Into Your Multi-Channel ABM Strategy

As more buyers work from home and utilize digital channels…

Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Marketers have traditionally been forced to make hard tradeoffs between…

Why Connected TV Should Be a Part of Your B2B Marketing Strategy

According to LinkedIn’s 95-5 Rule, only a small percentage of…

Virtual Event: Strengthen Your B2B Brand and Demand Strategy with Account-Based Connected TV

In this virtual event, Craig Ziemkiewicz, Director of Product Marketing…

How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels

While existing buyers know about your brand, they may not…

Programmatic Advertising Explained: What It Is and How It Works

Every day, B2B buyers are bombarded with content, emails, and…

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts Podcast

As more buyers work from home and utilize digital channels…

These Are the New Channels Set to Disrupt Marketing This Year

In B2B marketing, the cycle of strategy, execution, and optimization…

5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025

You’ve done everything right to set up your account-based marketing…

How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale

Account-based marketing (ABM) has always been about precision—getting the right…

How to Balance Automation and Personalization in B2B Lead Nurturing

Today’s B2B buying groups are larger and more independent than…

What Is the Best Media Mix Placement for Your ABM Strategy?

As you focus on crafting and distributing content that appeals…

TABLE OF CONTENTS

  1. Using Digital Channels with Precision: How Connected TV Fits Into Your Multi-Channel ABM Strategy
  2. Why Connected TV Advertising Is Key in Your Brand and Demand Strategy
  3. Why Connected TV Should Be a Part of Your B2B Marketing Strategy
  4. Virtual Event: Strengthen Your B2B Brand and Demand Strategy with Account-Based Connected TV
  5. How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels
  6. Programmatic Advertising Explained: What It Is and How It Works
  7. CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts Podcast
  8. These Are the New Channels Set to Disrupt Marketing This Year
  9. 5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025
  10. How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale
  11. How to Balance Automation and Personalization in B2B Lead Nurturing
  12. What Is the Best Media Mix Placement for Your ABM Strategy?