New! Madison Logic and ZoomInfo form strategic partnership to help revenue teams accelerate growth. Learn More
Glossary
Buying Group
A collection of individuals within a company who are involved in the purchase decision-making process. Also called a buying committee , this group typically includes a range of stakeholders—such as influencers, end-users, and gatekeepers—who each play a distinct role in the decision-making process. Because B2B purchases are rarely made by a single individual, understanding and engaging the full buying group is essential for successful sales and marketing efforts.
TABLE OF CONTENTS
- Announcing ABM Audio Advertising: Engage the Full Buying Group, Wherever They Listen
- Navigating the Fall of the Individual Buyer and the Rise of the Buying Committee
- Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
- The Evolving Role of the C-Suite in B2B Software Buying Committees
- From Leads to Discussions: How You Can Drive Leads to Sales Meetings
- Why 2025 Will Demand More Personalized Buyer Experiences
- Leverage Data for Stronger Buying Stage Engagement in ABM
- Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
- Using Data to Identify and Engage Key Buyer Personas in a Purchase Decision
- Customer Expansion: ABM for Cross-Selling and Upselling Blueprint
- ABM Buyer Intent Guides
- Virtual Event: From Leads to Discussions – Successful Tactics for Driving Sales Meetings
- Mastering B2B Marketing with Madison Logic: Content Best Practices for the Evolving B2B Buying Group
- How to Drive Higher Engagement with a Data-Led ABM Strategy
- Three Ways Intent Data Helps You Maximize the Effectiveness of Your Marketing Spend
- Marketing and Lead Generation: How to Generate High-Value Leads in ABM
- Virtual Event: Strengthen Your B2B Brand and Demand Strategy with Account-Based Connected TV