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Glossary
Buying Committee
A group of individuals within a company tasked with the decision-making process for purchasing a product or service. Also called a buying group, this commitee typically includes roles such as influencers, blockers, and users, who each contribute different perspectives and expertise to the solution evaluation and selection. Marketers must influence all members of the buying committee to effectively close the consensus gap within the group.
TABLE OF CONTENTS
- Navigating the Fall of the Individual Buyer and the Rise of the Buying Committee
- Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
- The Evolving Role of the C-Suite in B2B Software Buying Committees
- From Leads to Discussions: How You Can Drive Leads to Sales Meetings
- Why 2025 Will Demand More Personalized Buyer Experiences
- Leverage Data for Stronger Buying Stage Engagement in ABM
- Using Data to Identify and Engage Key Buyer Personas in a Purchase Decision
- ABM Buyer Intent Guide: ERP
- How to Create Content & Messaging That Accelerates the Buying Journey
- How to Optimize Account Nurture Strategies During an Economic Downturn
- ABM Buyer Intent Guide: Cloud
- Announcing ABM Audio Advertising: Engage the Full Buying Group, Wherever They Listen
- 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
- Why Full-Funnel, Always-On ABM Is Essential to Your Marketing Strategy
- How to Drive Higher Engagement with a Data-Led ABM Strategy
- Madison Logic Partners with Gong to Enhance Revenue Workflows Through Combined Account Intelligence
- The 2023 Full-Funnel ABM Playbook
- The 2025 Full-Funnel ABM Playbook
- The 2024 Full-Funnel ABM Playbook