To Deliver on ABM’s Promise, B2B Marketers Must Modernize ABM Strategy

Today’s B2B buyer is no longer a single decision-maker—it’s an entire committee. Are your ABM strategies keeping up?

In this new op-ed article in MarketingProfs, Madison Logic CEO Keith Turco explores how modern B2B buying committees are evolving—and what marketers must do to engage them more effectively.

With stakeholders across roles, functions, and generations influencing the buying process, traditional one-size-fits-all outreach no longer works. Read it for practical insights on how marketers can build smarter, more personalized ABM strategies that resonate with every member of the committee.