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Traditional Marketing is Dead (Almost)

Betsy Utley-Marin
August 5, 2025 1 MIN News

Traditional marketing is being replaced by a performance-first mindset—one that prioritizes measurable outcomes, audience relevance, and precision at scale. As B2B buyers demand more personalized, data-driven experiences, marketers are shifting away from broad awareness plays toward strategies rooted in real-time intent and deeper engagement.

In this new Fast Company op-ed, Madison Logic CEO Keith Turco explains why B2B marketers must rethink their approach—aligning brand, content, and demand to drive impact across the full buyer journey. Read it to learn how.