New: Connect HubSpot Smart CRM to unlock Pipeline Insights and understand what drives account progression. Find out more.

Solutions
- ML Insights
  
  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
Resources
Company
Request Demo

News

2025 Will Be The Year of the CIO and CMO Collaboration

Betsy Utley-Marin

Published On: December 2, 2024 1 MIN News

While CIOs and CMOs have historically operated in siloes, brands will need to identify and invest in opportunities for synergy and collaboration between these two roles to be more relevant, competitive, and innovative in 2025.

Read Keith Turco’s article in Fast Company for his take on why CIOs and CMOs need to work more closely together on multiple fronts, especially when it comes data and brand trust.

Ready to run ABM the right way?

See how Madison Logic helps enterprise marketers convert their best accounts faster.

Book a Demo

2025 Will Be The Year of the CIO and CMO Collaboration

Betsy Utley-Marin

Ready to run ABM the right way?

Related Articles