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News

B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

Betsy Utley-Marin

Published On: October 20, 2025 1 MIN News

In this interview with Demand Gen Report, Madison Logic CEO Keith Turco discusses how the advertising industry as we know it is being reimagined, and how marketers who harness data to guide their strategies will be best positioned to drive meaningful performance in this new era. Read the full interview to learn more.

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B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

Betsy Utley-Marin

Ready to run ABM the right way?

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