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  Prioritize in-market accounts with AI-powered intent data.
  
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  Advertise to the accounts showing in-market activity.
  
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  Engage buyers as they’re streaming music, news and podcasts.
  
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  Maximize exposure on the largest B2B social network.
  
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News

From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising

Betsy Utley-Marin

October 9, 2025 1 MIN News

B2B marketers are rapidly shifting from traditional “eyeballs”-based metrics to more intelligent, data-driven strategies that leverage intent data, multi-channel orchestration, and AI for real-time optimization. In this Demand Gen Report article, Keith Turco, CEO of Madison Logic, explores how advertising is evolving from impressions to measurable impact—read the full story to learn more.

From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising

Betsy Utley-Marin

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