LLM Ads Raise Concerns: Experts Discuss Measurement and Brand Safety Risks

As AI platforms experiment with ads inside LLM-generated responses, marketers face growing uncertainty around measurement, brand safety, and transparency in these emerging environments. In Campaign, Madison Logic CEO Keith Turco emphasizes that while new performance metrics will evolve, measurable actions like clicks and outcomes remain essential to proving ROI and enabling monetization. Read the full article to explore what’s ahead for AI advertising and what it means for marketers.