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Glossary

Programmatic Advertising

An automated method of buying and selling digital ad space using software and algorithms instead of traditional manual negotiations. It enables advertisers to reach specific audiences and optimize campaigns in real time for greater efficiency and impact.

Programmatic Advertising Explained: What It Is and How It Works

Every day, B2B buyers are bombarded with content, emails, and…

How Programmatic Ads Supercharge ABM: The Key to Precision, Speed, and Scale

Account-based marketing (ABM) has always been about precision—getting the right…

Balancing Act: How Publishers Can Harmonize Programmatic and Direct Ad Sales

The old model—where premium inventory was sold directly by in-house…

The Benefits of Audio Advertising in Your ABM Strategy

Account-based marketing (ABM) is all about surrounding your buyers with…

10 Native Advertising Best Practices

Digital advertising is evolving fast. With the changes in third-party…

Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers

Learn how to build a structured B2B nurturing strategy that keeps your key accounts engaged and accelerates them through the buying journey.

The Future of ABM: Integrating Programmatic Advertising Trends

For years, the best account-based marketing (ABM) campaigns have been…

Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility

Industry-leading fourth ABM channel seamlessly drives account engagement from initial…

Madison Logic Bolsters Product Portfolio with ABM Audio Advertising

New offer aims to meet growing demands from B2B marketers  …

Beyond Content Syndication: The New Channel Mix Marketers Should Embrace

Content syndication has long been a crucial strategy in B2B…