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Glossary
Multi-Channel Marketing
A strategy used to engage customers across a variety of platforms such as email, social media, websites, connected TV (CTV), events, and audio to create a unified and cohesive brand experience. By reaching audiences where they are most likely to engage, this approach maximizes touchpoints, increases opportunities for interaction, and provides the flexibility today’s buyers expect throughout their journey.
TABLE OF CONTENTS
- How to Use Social Proof to Reinforce Your Brand Value
- Introducing ABM Connected TV
- How to Measure and Optimize Your ABM Customer Expansion Activities
- How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels
- What Is the Best Media Mix Placement for Your ABM Strategy?
- Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers
- The 2025 Full-Funnel ABM Playbook
- The 2024 Full-Funnel ABM Playbook
- ABM Customer Stories: Vonage Finds a True ABM Partner with Madison Logic
- Crawl, Walk, Run: How to Scale your ABM Strategy for Success
- Mastering B2B Marketing with Madison Logic: Content Best Practices for the Evolving B2B Buying Group
- Virtual Event: 2025 B2B Marketing Trends: Insights to Elevate Your Account-Based Strategy
- Virtual Event: From Leads to Discussions – Successful Tactics for Driving Sales Meetings