Next-Level ABM Is Here: Unlock Account & Buying Group Intelligence with ML Intent Dashboard. Learn more

Glossary

Lead Nurturing

A strategic marketing approach focused on building relationships with potential customers and guiding them throughout their buying journey with relevant, tailored content and communications that address their specific needs and interests. This process often includes personalized email campaigns, educational resources, and timely follow-ups that align with the buyer’s stage in the sales funnel.

8 Best Practices for Lead Nurturing Infographic

B2B customers are rarely ready to buy when you first…

How to Balance Automation and Personalization in B2B Lead Nurturing

Today’s B2B buying groups are larger and more independent than…

Nurture 101: Best Practices for Lead Nurturing

B2B customers are rarely ready to buy when you first…

It’s Only Natural to Nurture Your Leads

Nearly half of all leads passed to sales are qualified…

It’s Time to Embrace Better Lead and Account Nurturing Strategies. Here’s How.

According to research from LinkedIn, at any given time, only…

Nurture 101: The Do’s and Don’ts of Nurturing

Locating potential buyers isn’t easy, but the real challenge is…

17 Must-Know Lead Generation and Nurturing Statistics

Research shows that 71% of leaders executing lead nurturing programs…

8 Bad Nurturing Habits in ABM and How to Break Them

Identify and overcome the eight most common ABM nurturing mistakes to boost engagement and accelerate pipeline growth.

What is Marketing Automation and How it Helps Break Marketing Silos

Marketing automation isn’t new—but most marketers are only scratching the…

Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers

Learn how to build a structured B2B nurturing strategy that keeps your key accounts engaged and accelerates them through the buying journey.