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Glossary

Lead Generation

The process of attracting prospects to a business and nurturing their interest with the ultimate goal of converting them into customers. Leads can come from various sources, such as filling out a form on a website, downloading content like whitepapers, attending webinars, clicking on ads, being referred by current customers, or visiting key pages on a website.

The ABCs of Lead Generation

An infographic about the ABCs of lead generation

Marketing and Lead Generation: How to Generate High-Value Leads in ABM

Lead generation sits at the heart of any successful B2B…

It’s Only Natural to Nurture Your Leads

Nearly half of all leads passed to sales are qualified…

Why Lead Validation Makes or Breaks Your Content Syndication Strategy

When leveraged in a data-driven, unified multi-channel account-based marketing (ABM)…

Introducing Smarter Lead Handoff with ML SmartReach: A Better Way to Engage Account Prospects

Personalization is here to stay—and for good reason. Buyers expect…

Madison Logic Releases New Features That Enhance Buying Group Intelligence and AI-Powered Sales Engagement

Transforms campaign and buying committee insights into real business results …

Madison Logic Partners With Gong To Help Enhance Revenue Workflows

Read Demand Gen Report’s coverage of Madison Logic’s integration with…

Madison Logic Partners With Gong To Help Enhance Revenue Workflows

Read Demand Gen Report’s coverage of Madison Logic’s integration with…

Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings

A step-by-step framework to convert marketing leads into qualified sales meetings and accelerate deal velocity.