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Glossary
KPI (Key Performance Indicator)
A quantifiable metric used to evaluate how effectively an organization, team, or individual is achieving specific business or marketing goals. KPIs provide measurable insights into performance, enabling data-driven decision-making, highlighting areas for improvement, and ensuring efforts are aligned with strategic objectives.
TABLE OF CONTENTS
- Mastering ABM: 13 KPIs You Should Measure for Your Account-Based Marketing Strategy
- Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns
- How Better Visibility into Campaign Performance Solves Your ABM Challenges
- How to Measure and Optimize Your ABM Customer Expansion Activities
- How to Accelerate the Buyer’s Journey with Stronger Sales and Marketing Alignment
- How to Drive Higher Engagement with a Data-Led ABM Strategy
- Metrics that Matter: Measuring ABM and Integrated Campaign Results