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Glossary

KPI (Key Performance Indicator)

A quantifiable metric used to evaluate how effectively an organization, team, or individual is achieving specific business or marketing goals. KPIs provide measurable insights into performance, enabling data-driven decision-making, highlighting areas for improvement, and ensuring efforts are aligned with strategic objectives.

Mastering ABM: 13 KPIs You Should Measure for Your Account-Based Marketing Strategy

Account-based marketing (ABM) key performance indicators (KPIs) are crucial for…

Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns

Measurement and optimization of multichannel marketing campaigns are a struggle…

How Better Visibility into Campaign Performance Solves Your ABM Challenges

In account-based marketing (ABM), pipeline and revenue don’t just happen. …

How to Measure and Optimize Your ABM Customer Expansion Activities

Understanding key performance drivers is essential for any account-based marketing…

How to Accelerate the Buyer’s Journey with Stronger Sales and Marketing Alignment

Cross-collaboration with sales is crucial to account-based marketing success.    Marketing…

How to Drive Higher Engagement with a Data-Led ABM Strategy

Learn how leveraging data-driven insights can power personalized ABM campaigns that boost engagement and accelerate pipeline.

Metrics that Matter: Measuring ABM and Integrated Campaign Results

Identify the key metrics that truly reflect ABM success and learn how to measure and optimize for impact across the buyer journey.