Madison Logic Named the Only Visionary in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms. Learn More

Solutions
- ML Insights
  
  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
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Glossary

Engagement Score

A metric used to measure how actively a lead or account interacts with marketing content. It reflects engagement across activities like email opens, content downloads, clicks, social media interactions, and website visits. By analyzing engagement scores, marketers can better understand user behavior and optimize strategies to boost interest and conversion potential.

How to Implement a More Effective Lead Scoring Model with ABM

Despite its importance, only 39% of businesses use lead qualification…

How to Drive Higher Engagement with a Data-Led ABM Strategy

Learn how leveraging data-driven insights can power personalized ABM campaigns that boost engagement and accelerate pipeline.

Engagement Score

How to Implement a More Effective Lead Scoring Model with ABM

How to Drive Higher Engagement with a Data-Led ABM Strategy

TABLE OF CONTENTS