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Glossary

Email Marketing

A digital strategy that involves sending targeted emails to specific contact lists to promote a brand, share content, nurture leads and accounts, and strengthen customer relationships. This helps drive sales, increase brand awareness, and support engagement across the customer journey.

Customer Win-Back Emails in ABM: How to Reignite High-Value Accounts

Losing a high-value account in an account-based marketing (ABM) strategy…

What is Marketing Automation and How it Helps Break Marketing Silos

Marketing automation isn’t new—but most marketers are only scratching the…

What Is the Best Media Mix Placement for Your ABM Strategy?

As you focus on crafting and distributing content that appeals…

How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels

While existing buyers know about your brand, they may not…

How to Balance Automation and Personalization in B2B Lead Nurturing

Today’s B2B buying groups are larger and more independent than…

What Tools and Technologies Help Your ABM Campaigns Succeed

You need to leverage the right tools to make your…

What Content Is Best for Each Stage of the Buyer’s Journey?

A common question among marketers is: What content is best…

How to Proactively Build Your Marketing Plan

A well-organized marketing plan is critical to operate more strategically…

How Your eBook Marketing Strategy Enhances Your ABM Content Strategy

The goal of content marketing? Creating resources your audience doesn’t…

8 Lead Nurturing Best Practices for Account-Based Marketing

B2B customers are rarely ready to buy when you first…

It’s Only Natural to Nurture Your Leads

Nearly half of all leads passed to sales are qualified…

Why 2025 Will Demand More Personalized Buyer Experiences

As we approach 2025, B2B marketers are standing at a…