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Glossary

Demand Generation

A comprehensive marketing strategy focused on creating interest and awareness in a company’s offerings. It uses a mix of channels and tactics—such as content marketing, email campaigns, webinars, targeted advertising, and social media—to engage potential customers and build relationships that lead to qualified sales opportunities. From the awareness stage to conversion, demand generation nurtures prospects by delivering valuable content and experiences tailored to their needs and challenges.

Now Is the Time to Get Real About Creating Demand

B2B marketers faced with shifting buyer behaviors need to pivot…

Virtual Event: Strengthen Your B2B Brand and Demand Strategy with Account-Based Connected TV

In this virtual event, Craig Ziemkiewicz, Director of Product Marketing…

Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings

A step-by-step framework to convert marketing leads into qualified sales meetings and accelerate deal velocity.

Thriving in Uncertainty: Why Persistent ABM is Crucial for Demand Generation Success

Explore why persistent ABM strategies are essential for driving consistent demand generation and revenue growth in uncertain market conditions.

Why You Need a Unified Brand-to-Demand Strategy

B2B marketing is not just about selling a product or…

New Horizons: Navigating New Market Entry with ABM Blueprint

Discover a strategic framework to successfully enter new markets by identifying target accounts, aligning sales and marketing, and driving early demand.