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Glossary

Content Marketing

A strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The goal is to build trust and drive profitable customer action by establishing a relationship through informative and engaging content. This can include blog posts, videos, infographics, eBooks, and social media posts—all designed to provide value to the audience rather than directly promote a product or service.

How Your eBook Marketing Strategy Enhances Your ABM Content Strategy

The goal of content marketing? Creating resources your audience doesn’t…

How to Create Content & Messaging That Accelerates the Buying Journey

The B2B buying journey has changed. Buying committee members for…

How to Avoid Marketing Silos and Bring Your Teams Together

As marketing teams expand into specialized roles—demand generation, account-based marketing…

How to Proactively Build Your Marketing Plan

A well-organized marketing plan is critical to operate more strategically…

Content Marketing Best Practices

An infographic outlining content marketing best practices per funnel stage.

What Content Is Best for Each Stage of the Buyer’s Journey?

A common question among marketers is: What content is best…

How to Ensure More Transparency in Content Syndication

When used as part of a unified, multi-channel account-based marketing…

Making the Most of Video in Your ABM Campaigns

Video marketing is just as important in B2B as it…

Mastering B2B Marketing with Madison Logic: Content Best Practices for the Evolving B2B Buying Group

The B2B buyer landscape is evolving faster than ever before.…

Top Areas of B2B Marketing Investment in 2025 Infographic

As B2B marketing continues to evolve, staying ahead of the…