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2026 B2B Marketing Outlook: Reinventing What Works in an AI-First World
B2B marketing is entering a reset year.
After years of disruption across budgets, buyer behavior, and technology, change is no longer episodic—it’s compounding. Buyers are harder to reach, discovery is increasingly mediated by AI, and expectations for measurable business impact continue to rise, even as marketing teams are asked to do more with less.
In response, marketing leaders are recalibrating. Linear funnels, siloed campaigns, and static ABM programs are giving way to performance-driven systems—ones designed to adapt in real time, align closely with revenue teams, and prioritize outcomes over activity.
Download the eBook
The 2026 B2B Marketing Outlook: Reinventing What Works in an AI-First World draws on new Harris Poll research conducted on behalf of Madison Logic to uncover how marketing leaders are balancing foundational priorities like brand, trust, and loyalty with AI-powered innovation.
Inside you’ll learn:
- Why brand, loyalty, and trust are becoming decisive competitive advantages
- How AI is reshaping marketing operations—and why accountability separates leaders from laggards
- What zero-click discovery means for influence, visibility, and buyer trust
- How audio and connected TV (CTV) are transforming brand building into a measurable growth lever
- Why precision—not scale—is redefining engagement and experience
2026 isn’t about abandoning the basics—it’s about elevating them. Download the eBook to learn how.
